{"product_id":"backless-long-prom-dress","title":"Backless Long Prom Dress","description":"\u003cp\u003eMade for prom, winter formal and black-tie evenings. Floor length.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAvailable in Black, Yellow.\u003c\/li\u003e\n\u003cli\u003eSizes S, M, L, XL, XXL.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eYour size, before you order\u003c\/h3\u003e\u003cp\u003eSizes here follow the maker's chart, which is cut closer than a US label. The safest check takes two minutes: measure a dress you already own — flat, across the bust, the waist and the hip — and compare. Between two sizes, take the larger one: a formal dress is easy to take in and hard to let out.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNot sure? Send us your bust, waist and hip in inches at \u003ca href=\"mailto:support@elsieaugust.com\"\u003esupport@elsieaugust.com\u003c\/a\u003e and we reply with the size, in one business day, before you spend anything.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eCare\u003c\/h3\u003e\u003cp\u003eDry clean. Steam on low and keep the head moving — never press directly on beading or sequins. Hang it on a padded hanger the day it arrives so the creases from the parcel drop out on their own.\u003c\/p\u003e\u003ch3\u003eShipping\u003c\/h3\u003e\u003cp\u003e6 to 10 business days, tracked from dispatch. 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